Building innovative experiences
through theatre,
multimedia and creativity

BIO

Michelle Wejcman is an Argentinian theatre director, producer and cultural manager creating unexpected experiences and alternative ways to surprise audiences. She co-directs and co-produces La Caja Negra Argentina, a social impact theater company that offers unique performances for Jewish institutions and companies. Michelle directed and produced Proyecto Posadas and Proyecto Garage, staged at a unique antique barber shop and a small parking lot, both unconventional theater locations.

As a corporate social responsibility consultant, she produces trainings, events and cultural and educational projects that mix traditional education with innovative ideas that include technology, audiovisuals and, of course, theatre. She directed several educational plays and videos for children and adults for different companies such as Nestle, Astra Zéneca, YPF and Pan American Energy; and directed and produced a lot of activities and event for several companies.

As an event producer and content creator she designs learning experiences and events for companies and volunteers, teaching through different technics and always wishing to transform the audience and create meaningful impact and learning. Se works also a a producer in VR and AR projects for 3Dar company.

She is a member of Asylum Arts, the LAZOS Network and ROI Community. She is part of LAZOS team and in in charge of all the Summit production and participant experience. She believes that every cultural or educational space is an opportunity to make a real difference and transform others, creating unforgettable experiences. She defines her job: "I make things happen".

Work Samples - Theatre and Video

Posadas Project

A play staged at a unique antique barber shop that invites the audience to immerse in this unconventional theater location, and uses humor to reexamine the Argentine military dictatorship of the 70s.

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La Caja Negra Argentina

A social impact theatre company that creates unique interactive performances -on stage and virtually- to rethink different social issues. IG: @lacajanegraargentina

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Garage Project

A musical play that invites the audience to attend a bands rehearsal inside a parking lot. During the whole play, audience cellphones are used to convey information and interactive slogans through What’s App.

SEDER. Female conspiracy

A video and a synchronous Zoom theatre experience that invites the audience to engage with the female characters in the Passover story, whose roles are often minimized, but are a crucial part of the narrative. Project fund by Asylum Arts and JArts Boston

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Sovereign adventure

A micro theatre musical play for families to learn about sovereignty and the work of the Ministry of Defense of the Argentine Nation in Tecnopolis park.

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Reasearchers world

An interactive theatre play and workshop for primary school kids to learn about science and curiosity for 7 countries in LATAM. More info about the project in https://www.mundodeinvestigadores.com.

I Choose

Corporate Social Responsibility program. Educational play and fictional interactive videos created for an oil company, to create awareness about self-care and preventing addictions in schools.

Video

Super Energetics

Corporate Social Responsibility educational program. Play created for an energy company, to raise awareness about the responsible use of electricity and care for the environment. Also a virtual version for pandemic!

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Some Organs Suffer

Theatre sketch created for a Lab in a medicine congress to engage the audience with scientific issues. Audience had the chance to meet and greet the Heart and the Kidney, and get to know how they suffer.

Healthy Kids

A Corporate Social Responsibility program to raise awareness in schools about healthy habits, trough interactive videos and a theatre play.

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Super Healthy

Corporate Social Responsibility program. Educational project created for a food company, to raise awareness in schools about healthy habits, through fictional videos.

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Antigona + Holocaust

Adaptation of Bertolt Brecht Antigona with a retelling of the life of Franisco Wichter´s, an Argentine survivor from Schindler´s list. Play and debate was at a non-Jewish school in Buenos Aires

Work samples -  Events and trainings

Cultural Transformation

An dynamic break event created for a digital bank company to announce a new culture and enagage their staff. Employees were invited to play and learn through theatre and gaming.

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Motivation Event

Production an Project Manager for Desafío 5.0,  a motivational event for a company in Uruguay, with international speakers such as Gunter Pauli, Monica Flores and Jorge Melguizo to rethink the future.

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Leadership Experience

An immersive event created for a bank company to train their leaders. Employees were the main characters of different scenes that challenged them on different skills.

Superpower Mision

A Team building outdoor experience that combines theater with team activities and change management dynamics in order to help a company to integrate and work together. Members play to be part of a command in order to rescue their values.

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LAZOS Summit

Production and immersive environment for LAZOS Summit, a Jewish Latin American network that brings together leaders from different countries. Summit 2014 in Iguazú, Argentina, Summit 2018 and 2022 in Cancún, México. More info in https://lazoslatam.org

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Wine experience

Wine tasting experience for a team building activity. We designed a storytelling that combines  wine features and the different harvests with the members of diverse and heterogeneous team.

Safe Internet

Educational program to raise awareness about Internet safety through interactive fictional videos. This project impacted over 5.000 for teenagers.

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Connected for safety

Content design and docents coaching for a CSR 11 years program for kids to learn how to react and whom to call in emergency situations.

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Teatron

Co-founder and co-producer for Teatron, a Jewish theatre festival that brought together different community-based companies fromBuenos Aires.

Diversity committee

Text and direction in communicational video for an internal campaign. Direction,  content and coordination for the volunteer program and project managing capacitation.

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Educational Stand

Content creation and docents coaching for INVAP stand in Tecnopolis park.

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Pioneers on the move

An interactive theatre play and workshop for primary school kids to learn about road safety, solidarity and the importance of taking care of the environment. More about the educational project in https://pioneroshonda.com.ar

Get in touch!

michellewejcman@gmail.com